Video for charities
By 2020, online videos will make up more than 80% of all consumer internet traffic. Video is also taking over social media generating 1200% more shares than text and image content combined. When it comes to engaging your audiences – the numbers show that video reigns supreme.
Responding to these trends, charities are increasingly keen to invest in video and a recent charity video benchmarking survey saw 74% of respondents claiming to see return on investment when choosing video content.
This conference explored all things charity video – from setting up in-house production to commissioning and working with agencies. We explored how charities with a range of budgets can produce bold and creative films.
- Guide: Filmkit for charities by Molly Clarke, former digital content officer, CharityComms and Mike South, freelance charity filmmaker
- Article: Lights, camera, potential disaster by Chris Dessent, managing director, Creative Concern
- Article: Films to inspire change by Molly Clarke, digital content officer, CharityComms
- Article: Working with storytellers: ‘It’s never our story to tell, it’s theirs’ by Hayley Tomkinson, stories manager, Anthony Nolan
Please note: there are a number of videos yet to be embedded in the presentations due to a glitch in the SlideShare system. We’ll add in the video links as soon as this is sorted.
Lights, camera, potential disaster – lessons from 15 years of video production – Chris Dessent, managing director, Creative Concern
Trends and opportunities for charity video in 2019 – Ryan Wilkins, CEO and Fiona Koch, account planner and director, Raw London
Making film count: creating insight-driven content – Steve Melia, film manager, WaterAid
Making your video production “Smart” – Ann Wright, director, Rough House Media and Chana James, communications manager, The Churches Conservation Trust
Making animations that capture the imagination – Tom Tapper, co-founder and creative director, Nice and Serious
How episodic content can take engagement to the next level – Dan Linstead, editorial director, branded content and Hannah Brinkman, head of video, Immediate Media
Creating cause-led video to show impact and deepen brand understanding – Matt Haigh, head of creative, The National Trust
Setting up your in-house team – Bridget O’Leary, video production unit manager, The Salvation Army
Bringing GOSH to life with VR – Mark McKenzie-Ray, digital content manager, GOSH Children’s Charity
The power of co-creation – Joe Wade, filmmaker, TV writer, producer and CEO, Don’t Panic London
Making the most of social-friendly video – Chris Hosker, social media manager, The Children’s Society
Practical tips for shooting your own films with camcorders – Lucia Tambini, award-winning freelance filmmaker
Managing your film internally: getting buy-in and managing relationships – Sarah Filbey, interim head of communications, policy and programme strategy, Sightsavers
How do you build and connect to an audience? – Jake Smith, CEO and Dan Grixti, COO, Tusko
Positive vs negative messages – the mechanics and morals of the stories you tell – Stephen Follows, creative director, Catsnake and Nathalie Ormrod, social media strategist, Unicef UK
Tweets from the day