Visual storytelling – using imagery to captivate and inspire

Seminar
22 March 2018

It goes without saying that we live in a visual age. It’s estimated that by 2020 nearly 1 million minutes of video content will cross the internet every single second. From videos to emojis, people now confidently share and communicate using all things visual.

Our preference for visuals is hardly surprising – in an age of information-overload, our brains process visuals 60,000 times faster than text. To compete with all the other content fighting for attention, ramping up your visual storytelling can be a great strategy for generating cut-through.

At this seminar, we heard from a range of charities on how they’re achieving deeper engagement by telling their stories using imagery across a range of channels and mediums. Our speakers offered their top tips on how other charities can do the same.

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Live recordings

If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Robyn an email to get the password to access them.

Presentations

Surprise! by Tom Tapper, co-founder and creative director, Nice and Serious

Watch the live recording of Tom’s presentation via our Vimeo channel (exclusive to CharityComms members)

Presenting issues differently: the video is about a robot? by Dave O’Carroll, head of digital and Yasmin-Marie Macé, digital communications officer, War Child UK

Watch the live recording of Dave and Yasmin-Marie’s presentation via our Vimeo channel (exclusive to CharityComms members)

Telling Ava Stark’s story by Horacio Herrera-Richmond, creative studio manager and Anya Muir-Wood, senior copywriter, Anthony Nolan

Watch the live recording of Horacio and Anya’s presentation via our Vimeo channel (exclusive to CharityComms members)

User-generated visuals: authenticity in a world of fake news and public scrutiny by Athar Abidi, social media manager, British Heart Foundation

Watch the live recording of Athar’s presentation via our Vimeo channel (exclusive to CharityComms members)

Digital storytelling at the BBC – tapping into the power of 360 video and VR by Zillah Watson, commissioning editor for Virtual Reality, BBC VR Hub at BBC

Watch the live recording of Zillah’s presentation via our Vimeo channel (exclusive to CharityComms members)

Tweets from the day