Visual storytelling – using imagery to captivate and inspire
Live broadcast: CharityComms members can join us virtually for free. See below for more information.
Human Rights Action Centre - Amnesty International UK
17-25 New Inn Yard
This event is now fully booked. To be added to the waiting list, please email Robyn.
It goes without saying that we live in a visual age. It’s estimated that by 2020 nearly 1 million minutes of video content will cross the internet every single second. From videos to emojis, people now confidently share and communicate using all things visual.
Our preference for visuals is hardly surprising – in an age of information-overload, our brains process visuals 60,000 times faster than text. To compete with all the other content fighting for attention, ramping up your visual storytelling can be a great strategy for generating cut-through.
At this seminar, we’ll hear from a range of charities on how they’re achieving deeper engagement by telling their stories using imagery across a range of channels and mediums. Our speakers will offer their top tips on how your charity can do the same. We’ll explore:
- The psychology of visual content – what makes imagery resonate?
- Using surprising and striking imagery to grab attention
- From infographics to video – using the right medium
- Choosing the right channels for your visuals and audience
Live broadcast via Periscope
If you’re a CharityComms member and you’d like to watch the seminar but can’t join us in person, then we’d love for you to join us virtually. Sign up to our private Periscope broadcast now (booking closes at 12pm on Tuesday 20 March).
Please note: in order for us to invite you to watch the live broadcast on the day, we need your Periscope name at least two days before the event (email Robyn by Tuesday 20 March) and for you to be following us: @CharityComms. After this date, we won’t be able to invite you to the broadcast.