Tracking and understanding your web metrics can give you deep insights into the impact of your communications and into your service users and supporters. This seminar outlined what metrics you should be measuring, plus how you can capture and analyse data using free tools such as Google Analytics.
With thanks to IE Design for sponsoring this event. IE is one of the leading digital marketing agencies for the charity, health and education sectors.
See tweets and pictures from the day: http://storify.com/CharityComms/web-metrics-made-easy
Using data to optimise your website and marketing activities
Jonathan Simmons, Managing Director, Public Zone
Seamus Morley, Founder, Find50-Marketing
Ollie Leggett, Director and Founder, IE Design
Matt Haworth, Digital Producer, Reason Digital