Failure to launch: five reasons why good strategies fail

Bad strategies fail. It doesn’t matter whether we’re talking about a digital or comms strategy, or something that covers a charity’s entire body of work. They are, invariably, doomed to fail. They fail because they’re vanity documents, crammed with business-speak jargon or meaningless, abstract sentiments that don’t relate back to anything tangible. (“We’ll aim to … Continue reading Failure to launch: five reasons why good strategies fail