Published: 24 February 2017

Five useful online PR tools worth trying

There are lots of great online tools for media monitoring. How do you know which one is right for you? I've tried and tested lots of tools – here’s my review of some of the best in PR monitoring. 

1. Buzzsumo 

Buzzsumo is predominantly a content tool, designed to help you discover what your audience wants to engage with and identify influencers. Although media monitoring is more of an add-on feature, it’s really good.

Pros

  • Nice walk through to set up first alert
  • Captures a lot of coverage instantly
  • You can easily block domains, such as your own
  • User-friendly dashboard which displays an easy-to-interpret graph of coverage secured 
  • Coverage can be viewed on the dashboard, exported or via email alerts

Cons

  • Mentions cannot be exported on the free trial

Free trial?

  • Yes, 14 days on the Pro Plan
Cost  

  • Prices start from $99 for 10 brand mentions
  • Contact Buzzsumo for discounted non-profit rates

Reviews

2. TalkWalker

Talkwalker gathers social intelligence by looking at social media for which you can monitor everything from reach, engagement and audience activity. It also looks at coverage mentions.

Pros

  • Very easy to set up, similar to Google Alerts
  • Seven days of historic data available on the free version (paid versions can backtrack a year)
  • Results can be emailed once set up is complete, reducing need to log back into platform

Cons

  • Need to wait to be emailed the results

Free trial?

  • Yes

Cost

  • Free if you don’t mind a restricted account. However, if you want to research more than five topics, the lowest plan is $420 a month

Reviews

3. Google Alerts

Google Alerts is a powerful media monitoring tool with phenomenal reach.

Pros

  • Quick to set up
  • The interface has had a redesign so nicer to use than a few years ago
  • It’s free

Cons

  • Most of the alerts come from news sites which means blogs and forums are sometimes ignored

Cost             

  • Free
 

4. Mention.com

Mention.com is one of my favourites. It’s easy to use and allows you to track PR campaigns, identify influencers, and create reports quickly.

Pros

  • Intuitive. You can get going very quickly
  • Ability to assign tasks to team members is great for team collaboration
  • The keyword crawler and filters work well so your coverage isn't lost

Cons

  • Sentiment analysis wasn’t accurate when I tested it

Free Trial?

  • Yes

Cost

  • Plans start at $29 a month for two campaigns/3000 mentions

5. Moz Fresh Web Explorer

Backed by industry-leading data and one of the largest community of SEO experts on the planet, Moz builds tools that make online marketing easy

Pros

  • Very quick, simple and easy to use
  • You can download mentions to a CSV file

Cons                                       

  • Simple, so if you hope to get really deep insights, it’s not the one for you.

Free Trial?

  • Yes but you need to put your card details in and cancel otherwise, you’ll be automatically upgraded

Cost

  • Plans start at $99 a month for five campaigns/300 keywords

Reviews


Rachel Krish, co-founder, CoverageBook.com

Rachel Krish is the co-founder of CoverageBook.com.