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Head of media

15 June 2012

Reporting to:

Director of campaigns and communications

Role purpose:

To lead and drive forward our media work with passion, tenacity, imagination and good judgement, to help achieve dramatic change for our stakeholders.

Key responsibilities:

  • To be accountable for the organisation’s media strategy and for the consistent delivery of high-profile, high-impact media activity, and work with the director of campaigns and communications and others to build our role as a powerful communicator
  • To manage the media team, providing clear strategic direction, support, space, motivation and opportunities for staff development and to contribute directly to the operational work of the team
  • To develop, monitor and deliver a team strategy, achievable objectives, manageable work plan and budget and ensure the work of the team is evaluated
  • To work closely with teams throughout the department and with Policy, Operations and Marketing to develop and implement media and communications strategies
  • To ensure effective communications, and joint working where appropriate
  • To contribute actively to supporting corporate objectives, including the priority issues, brand building, and generation of funds
  • To offer leadership and advice on appropriate media strategies, techniques and tone, to the chief executive, director of campaigns and communications, other directors, and colleagues across the organisation
  • To represent our work externally at a senior level, actively networking and working with other senior staff to build and strengthen priority relationships, and making representations in the media where appropriate
  • To play an active role in anticipating, preparing for and implementing responses to crisis situations, or other situations where there is risk of damage to our reputation, or the wellbeing of staff or our programme
  • To develop a strategic overview of the external media environment (UK and international) and an understanding of how best to target our efforts
  • To ensure the quality of work produced by team members, that it adheres to organisational policies and positions, that the work of the team contributes effectively to that of other goal teams and is effectively evaluated
  • To perform such other responsibilities as may be required from time to time in order to ensure the smooth running of the team, the senior management team, cross departmental teams, the department and the organisation as a whole