iPads and the future of charity digital communications
Convio's Jim Raymond thinks iPad's offer fantastic opportunities for charity communicators iPads have been available in America since 3rd April 2010, and since 28th May in the UK; by June, Apple had sold 3 million…
Does research help or hinder communications?
Kevin Baughen, founder of Bottom Line Ideas, thinks we must be careful not to take research out of context I read a blog post this week that made me think about how we use research…
Royal Botanic Gardens, Kew: What makes our PR team award-worthy
What makes your department so strong, and how have you ended up on the award shortlist? We are a small in-house team with a very limited budget (c.£10K yearly campaigns budget); as a result we…
The Royal British Legion: what makes our PR team award-worthy
What makes your department so strong? The department consists of five public relations officers (PROs) and is structured to maximise each individual’s strengths, with one PRO looking after each of our core tasks (social media,…
The National Trust: what makes our PR team award-worthy
What makes your department so strong – how have you ended up in the award shortlist? In a nutshell, it’s the breadth of what our small team covers, the creativity we apply to our work and the…
Copywriting – where to begin?
Every charity needs marketing materials but few will have in-house copywriters to write them. In most charities, the job of writing leaflets, brochures and websites falls to the director, fundraiser or someone in marketing. If…
Looking outside of your industry
Stacey Harris, senior brand manager at pharmaceutical company GlaxoSmithKline (GSK), recently spent six months volunteering as a communications manager at not-for-profit healthcare organisation Project Hope UK. She did this through GSK’s PULSE programme, which allows staff to volunteer for 3 – 6…
Tips and tricks for targeting older audiences
Be careful about targeting older people on the basis of their age, says Donna Tipping If, like me, you are lucky enough to have known and remember your grandparents, you may feel a twinge when…
Seven things we learnt at Fit for the Future: Developing a Communications Strategy in a Changing World
The coalition government. Budget cuts. Slow recovery from the recession. When putting together your charity’s communications strategy you need to consider them all. The recent CharityComms conference on developing a communications strategy helped charity communicators…
What is the value of a famous face?
Amazon PR's Kirsty Kitchen wonders if we're relying on celebrities too much We all know the value that a famous face can add in terms of grabbing attention, but we also know the potential pitfalls. …