Whizz-Kidz on the box
How reacting quickly to breaking news helped Whizz-Kidz raise vital funds. Ellie Brown, communications officer at CharityComms reports Last night, BBC’s The One Show included a segment investigating "why 70,000 disabled children are waiting for...
Learning from the old/preparing for the new
Target your campaigning to key MPs, advises nfpSynergy’s Gemma Tracey In a normal year the parliamentary research team at nfpSynergy spends its time either preparing surveys to send out to MPs on behalf of our...
Get creative with your website
Online asks are getting more sophisticated, says Jonathan Purchase, from Engaging Networks As the internet gets more and more crowded by online "asks", organisations are starting to become aware that they need to do more...
Breaking down barriers between journalists and “civilians”
Working with journalists can get your more coverage for your organisation's cause. Journalist Lynne Walsh explains how she thinks the relationship should work Let me start with a few provocative statements. From a journalist’s point...
Employing the Five Ws (and one H)
Charity communicators need to ask questions about the communications they produce, says freelance copywriter Trina Wallace The Five Ws (and one H) have served my career well. They’re not self-help mantras, a team of favourite...
The power of accurate targeting
John Pooley from The Data Partnership talks about how you can ensure your marketing messages are seen by your target audience Corporate and consumer donations are declining sharply, consumers are cancelling their direct debits to...
Going global: creating an international brand identity
CharityComms director Vicky Browning considers branding challenges What links an obscure Welsh village with a choice between red or blue packaging for a type of condom? The problems of international branding, naturally. The in-house joke with...
Being powerful without looking powerless
It’s not rare in charity communications, particularly during human disasters where suffering and death is a reality, to be treading a fine line between expressing a vital need for awareness (and hard cash) and maintaining...
Posters on the Underground
In January this year, 430 posters featuring children with disfigurements were displayed on stations throughout the London Underground, with the potential to reach 2.2 million commuters. People were curious about how we had secured a...
Sticking to strategy
A simple communications strategy can keep you, and your colleagues, stay on course to achieving your aims, says Amazon PR's Kirsty Kitchen You’ve worked for months to create a strong, comprehensive communications strategy and everyone’s...