Communications vs fundraising: the battle of the brand
For many charities, the battle lines between departments can be fierce. but as Dan Dufour explains areas like branding and fundraising really should work in harmony.
Interview: Charity Media Relations – a Journalist’s Perspective
Want to know what journalists really hate about charity media relations? Check out this frank interview to find out.
For today’s charities, Free is the new paid-for
I happen to be sitting at a desk writing this blog, but I could just as easily be sitting anywhere (within reason) with a sufficient internet connection and keyboard. So what’s new about that, I…
Lots of charities are risk-averse
To establish your charity as an authority it’s important to provide the media with material that lends them credibility…
Ideas sell: getting more media coverage for your charity
There’s only one currency that works with journalists, and funnily enough it’s neither drink nor money. It’s ideas that get into newspapers, magazines or radio shows.