Published: 6 September 2016

Marketing officer

Reporting to:

Head of marketing

Role purpose:

Using marketing expertise, coordinate and deliver campaigns and projects driving the use of services/engagement with audiences. Communicate the organisation’s campaign work to staff, volunteers and stakeholders.

Key responsibilities:

  • Project manage research, planning, delivery and evaluation of specific campaigns, including the use of e-marketing, leaflets, and social media, in line with the organisation’s strategic aims and plans (e.g to recruit volunteers or attract young people)
  • Use stakeholder or subject research on specialist campaign areas to inform marketing plans, including identifying target markets for each campaign
  • Collaborate with the communications team and agencies when appropriate to produce marketing plans for events, including creating promotional merchandise and helping run events
  • Evaluate the success of specific campaigns using analytic tools and feed this back to others working in communications and marketing for future improvement
  • Commission and deliver marketing services within brand guidelines as necessary and to budget
  • Contribute to the development of long-term marketing plans by identifying new opportunities and trends in traditional and digital media
  • Use the Content Management System to help maintain the website, consistently improving its quality and accuracy and optimising its search engine hits
  • Liaise with volunteers, staff, stakeholders, and third party providers, ensuring good communication through the projects and building good relationships