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Media Manager

15 June 2012

Reporting to:

Head of Media and PR

Role Purpose:

To develop a fully integrated and strategic Digital Media and Media Relations vision for our charity. The purpose of the role is:

  • To raise awareness of the brand by engaging with appropriate media and ensuring delivery of consistent brand messaging
  • To promote our work and aims by providing comprehensive media relations support for internal partners
  • To deliver a first class media relations service to journalists and other media representatives through the delivery of a sector leading press office function

Key Responsibilities:

  • Raise brand awareness by engaging media and ensuring delivery of consistent messaging
  • Manage team to provide media relations support for other departments
  • Deliver first class media relations through the delivery of a sector leading press office, ensuring our voice is fully represented
  • Effectively manage the media relations team delivering efficient working practices, including work flow planning, reporting and evaluation
  • Oversee/approve production of media releases/statements, briefing materials, video and audio and features material
  • Oversee partnership working with the new media team in order to deliver engaging web content
  • Act as spokesperson. Advise staff undertaking interviews
  • Manage reputation in the media
  • Identify matters on which we should comment or take action
  • Deliver daily news desk rota and out of hours media team rota and approval process