Reporting to:
Head of Media and PR
Role Purpose:
To develop a fully integrated and strategic Digital Media and Media Relations vision for our charity. The purpose of the role is:
- To raise awareness of the brand by engaging with appropriate media and ensuring delivery of consistent brand messaging
- To promote our work and aims by providing comprehensive media relations support for internal partners
- To deliver a first class media relations service to journalists and other media representatives through the delivery of a sector leading press office function
Key Responsibilities:
- Raise brand awareness by engaging media and ensuring delivery of consistent messaging
- Manage team to provide media relations support for other departments
- Deliver first class media relations through the delivery of a sector leading press office, ensuring our voice is fully represented
- Effectively manage the media relations team delivering efficient working practices, including work flow planning, reporting and evaluation
- Oversee/approve production of media releases/statements, briefing materials, video and audio and features material
- Oversee partnership working with the new media team in order to deliver engaging web content
- Act as spokesperson. Advise staff undertaking interviews
- Manage reputation in the media
- Identify matters on which we should comment or take action
- Deliver daily news desk rota and out of hours media team rota and approval process