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Formerly senior social media manager at Cancer Research UK, Aaron is now head of social media at Endemol Shine UK. He trained as a journalist in Canada before moving to the UK in 2004 to work for the BBC. After seven years in radio, mainly at BBC Radio 5 live, he moved to the charity sector. He's worked on a number of award-winning social media and digital campaigns, including Cancer Research UK’s Dryathlon and Stand Up To Cancer initiatives.