Abi Aldridge is a comms and brand strategist with over a decade of experience working in and with charities. She helps teams shape campaigns, sharpen their messaging and create content that connects with real audiences. She shares practical, real-world comms advice on Instagram @commswithabi.
Working with ambassadors is often seen as a quick win – more reach, more visibility, more impact. But in reality, it’s often a lot more complicated than that, as Abi Aldridge explores in this case study with Kidscape.
