Alex Singleton

Crisis communications used to be associated with big business: many charities felt they could leave it well alone. But social media and the relentless 24-hour news schedule has changed that – as has the increased scrutiny charities operate under. We believe the charity sector often doesn’t respond to reputational crises well, and this isn’t helped […]

A powerful tactic used by the best charity PR campaigns is to get national newspapers to publish a group letter from experts supporting your point of view. As the former letters editor of a Sunday newspaper, I’d like to share with you some of the ways of making this happen. Drafting letters Group letters frequently […]