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Ali Percy

Author profile

The last 12 years have found Ali moderating groups and interviews with a range of audiences, from women with health problems, to high court judges and benefit defrauders.

Ali believes in the power of qualitative research to better understand public attitudes, shape communications strategies and inform public policy, and she has conducted major studies for The Electoral Commission, The Countryside Agency (now Natural England), the Economic and Social Research Council (ESRC) and The Churches Conservation Trust.

6 March 2015
Nothing beats having a proper chat with your audiences, but online methods are now allowing charities to understand the thoughts and behaviour of supporters and beneficiaries in far more immediate, and often revelatory, ways. Here are five reasons why you should try online research: 1. Time to reflect Allowing participants to reply to questions in […]