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I’ve worked at Macmillan for the last 12 years, initially in the Marketing team and latterly heading up the Brand team. I led the rollout of Macmillan’s new brand identity in 2006 and developed our first brand strategy as well as running campaigns large and small. Prior to that I worked for a creative communications agency on a wide range of causes from human rights and overseas development to social care and wildlife. I’m passionate about creating powerful charity brands and truly believe they can change the world.