Ali Sanders

head of brand, Macmillan

I’ve worked at Macmillan for the last 12 years, initially in the Marketing team and latterly heading up the Brand team. I led the rollout of Macmillan’s new brand identity in 2006 and developed our first brand strategy as well as running campaigns large and small. Prior to that I worked for a creative communications agency on a wide range of causes from human rights and overseas development to social care and wildlife. I’m passionate about creating powerful charity brands and truly believe they can change the world.

Macmillan’s brand journey

By Ali Sanders, Macmillan
8 January 2015