Alice Buckle has been a Social Media Officer at the British Red Cross since May 2019. First aid is one of the key areas Alice leads on for organic social, as well as exploring new ways to engage audiences digitally. In 2020 Alice had a vital role in developing the first aid chatbot feature.
At the British Red Cross they are always looking at new ways to engage audiences in first aid, and in 2020, for the first time, they decided to develop a ‘quizbot’...