Amy is responsible for publicising RNLI operations, fundraising and other activity to maximise media coverage and public awareness whilst protecting and promoting the RNLI’s reputation. She does this by planning and executing media facilities, and establishing and maintaining good media relations.
RNLI regional media manager Amy Caldwell, who was on duty that weekend, and social media manager Rich Ward give their insight into how the team managed to turn a storm of negative coverage into a groundswell of support...
