Amy Caldwell

regional media manager, RNLI

Amy is responsible for publicising RNLI operations, fundraising and other activity to maximise media coverage and public awareness whilst protecting and promoting the RNLI’s reputation. She does this by planning and executing media facilities, and establishing and maintaining good media relations. 

Dealing with negative coverage: How the RNLI came out fighting

By Rich Ward, RNLI
and Amy Caldwell, RNLI
26 November 2019