Andy Pearson is a co-founder and Managing Director of White Fuse, a digital agency for charities. A former solicitor, he is passionate about the responsibility of business to positively impact society and a believer in the power of the triple bottom line. He writes for the White Fuse Blog and at Business Beginnings with start-up advice for businesses, charities and social enterprises.
Getting to grips with defining helpful metrics can be a challenging process, yet it’s vital for justifying the spend on a website and getting the most from it. Here are some tips to help you choose metrics which will help you move towards a continuous cycle of improvement. Avoid vanity metrics Vanity metrics are those […]