Angela is a digital partner at Reason Digital, a Manchester-based agency and social enterprise that partners with organisations that care to create digital tools for social good. At Reason Digital, Angela specialises in digital strategy, SEO, analytics and digital marketing and communications. She is proud to have worked alongside dozens of inspiring charities at Reason, including Refuge, Hospice UK and The Trussell Trust.

If you’ve been putting off the switch to Google Analytics 4 these practical tips will help you quickly understand the basics and provide you with three main areas to focus on...