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Ben Ryder-Smith

Author profile

Ben is responsible for Spencer du Bois’ marketing efforts. This includes writing articles, awards entries, case studies and helping to develop fresh IP, such as the Brand Effectiveness Score Card. Before joining Spencer du Bois he worked as a communications specialist in the music industry.

28 May 2019
The Brand Effectiveness Score Card launched to offer charity sector communications professionals the opportunity to evaluate and benchmark their brand’s effectiveness...
5 February 2019
Some things in life are difficult, or even impossible, to quantify, pin down or measure. That doesn’t mean these things aren’t important. Take brand for example...