Skip to main content

Camelia Vasilcan

Author profile

Camelia joined Children with Cancer in December 2004. She plays an important role in ensuring supporter databases are accurate and updated.

20 February 2015
In fundraising it’s the cool stuff like viral campaigns and TV ads that get the headlines. However, it’s often the backroom activities that have the biggest impact on return on investment (ROI).  At Children with Cancer we spend a significant proportion of our marketing budget on big direct mail campaigns to our own donor database […]