Carl is a social marketing officer at mental health stigma and discrimination organisation Time to Change. More recently, he has helped to develop and manage the In Your Corner and #AskTwice campaigns, which targets people who are colder to the topic of mental health – including men and young people. He has also been at the forefront of delivering Time to Change’s annual event, Time to Talk Day, in February.
In the second part of our series of articles looking at Time to Change’s approach to Behaviour Change campaigning, social marketing officer Carl talks about the power of a trojan horse approach...