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Charlotte Beckett

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Charlotte oversees digital at The Good Agency and is solely responsible for digital planning and strategy for fundraising, campaigning and communications.

Any time, any place, anywhere – mobile, the Martini channel
24 August 2012
The mobile phone is 39 years old. The first text message was sent in 1992. Since I started out in digital 12 years ago, I think every year has been dubbed the "Year of the Mobile". But there’s no denying, with the leaps in technology and bandwidth, phones will soon be able to do everything […]
Email is dead; long live email
16 May 2012
Email. It's been with us in one form or another since 1971, and become ubiquitous both in business and personal communications. Just as we need a postcode to prove our existence to everyone from telecoms providers to border control, so we need an email address to exist in the virtual world. No email: no Facebook, […]
Creating messages to cut through the social media noise
19 April 2012
I recently hosted a session at the CharityComms Social Media Conference on how to get your message to cut through the increasing noise of social media. But just how loud is it out there? While I’m an advocate of people before platforms, it’s worth looking at the data the main sites publish as a snapshot: […]