Charlotte is PR and communications manager at Leukaemia UK where she is currently leading their new brand and strategy rollout. Through research, awareness and advocacy, Leukaemia UK works to save and improve the lives of those impacted by leukaemia by accelerating progress in diagnosis, treatment and care. Charlotte’s previous roles have involved working on brand awareness, campaigns, media and external relations for charities, NGOs and in the arts and hospitality sectors.
A good strategy is nothing without good communication. Here’s how Leukaemia UK communicated theirs effectively both internally and externally…