Cultural trends. Values-led marketing. Behavioural economics. Social & cultural capital. These are Chloe’s passions. Can you believe she used to apply them to booze brands? Now she applies them to charity brands.
Being a relative newbie in the charity world, I went to CharityComms’ communications strategy event last month in the hope of seeing how things work away from the corporate world. I attended a workshop focused on assessing your brand’s environment as a starting point towards forming a communications plan. A series of tools to assist […]