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Chris Cox

Author profile

Chris has been an influential public and third sector communications professional for over ten years, overseeing the fast-growing digital and social media marcomms around mental health at Mind, Time to Change and Rethink Mental Illness. He’s also led digital comms and marketing at Tommy’s and NSPCC – and undertaken senior roles managing wider comms including media and PR in the private sector. Chris is a proud trustee of The Choir With No Name, which run choirs for people who’ve experienced homelessness and others on the margins.

12 May 2014
The problem with social media is it works anti-social hours – Twitter storms don’t stick politely to 9am-5.30pm with a break for lunch. However, as CRUK and other cancer charities discovered when the #nomakeupselfie phenomenon exploded every social channel going, it can really pay to be alert to breaking events – raising £8m from a […]
9 October 2013
Asda’s ‘Mental Patient’ fancy dress costume controversy started as a flurry of tweets and morphed into a spirited fightback against the damaging impact of mental health stigma. It showed that charity campaigns are no longer just dreamed up in meeting rooms and pushed out to the waiting general public. They can just happen, brought into […]
1 February 2013
I find myself saying “Chip and Dan” a lot at work – mostly to my boss. We will be in a meeting and hear a particularly surprising, interesting story, “very Chip and Dan.” Chip and Dan are not cartoon chipmunks, but brothers who write business books. Not the kind of business books that make you […]