Chris Deary is a client creative director at digital agency Zone. He has produced and managed content for The Guardian, Manchester Evening News, The Sun and Cosmpolitan magazine. He headed up digital projects for the climate change charity Global Cool – including their content partnership with Vodafone – for three years before moving to Zone in 2013 to be creative lead on projects for the Nike Foundation, the London School of Economics, BT and Channel 4.
There’s more to changing behaviours than just raising awareness with your chosen audience. Yet for many charities, raising awareness is the end goal rather than the first step on the ladder to much deeper audience engagement. In my experience, this is often down to a failure to take a more strategic approach to comms – […]