Clair is the audience development manager at the IIED. She oversees the marketing, web and data teams to ensure communications reach the right people, in the right way, at the right time. Clair built her experience in publishing, websites and international development in organisations such as SciDev.Net and Earthscan publishers.
Your communications won’t be effective if you don’t know what your audiences want and how they want it. That’s why at the International Institute for Environment and Development (IIED), we’ve invested in an audience development strategy to identify, map and communicate strategically. It helps us to reach the right people in the right way. Before […]