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Clair O’Neill

Author profile

Clair is direct marketing officer at Whale and Dolphin Conservation (WDC), where she is helping to shape their digital fundraising strategy. She has also helped improve digital strategy in previous roles at international development charity Send a Cow and renewable energy supplier Good Energy. Clair is also a studying member at the Chartered Institute of Marketing.

19 April 2016
There’s been a lot of debate about the value of social media recently. It makes me wonder – do organisations have the correct metrics in place to measure how effective social media is for them?  How often have you heard someone saying that raising awareness doesn't pay the bills? How do they know this? As […]