Dan is a specialist in brand purpose and one of the sector’s leading brand strategists with over 20 years’ experience, establishing his own consultancy BrandDufour in 2018. He has worked on successful and award-winning projects across all corners of the charity sector from Shelter and Parkinson’s UK to Scope, RNID and Mind. Dan established CharityComms Brand Breakfast and is an author of our best practice guides to branding and integrated campaigns.
With any new project, when it comes to branding, or indeed rebranding, there will be inevitable problems that arise along the way. Here are a few of the challenges we’ve encountered.