Danielle Matthews has been the Digital Marketing Officer at the RSPCA for 3 years since graduating from University. A dedicated equestrian and dog lover she has worked across paid and organic social media marketing over the last few years to develop new ways of engaging with a broad range of audiences.
It is safe to say charities have been building online communities for a while, but since the pandemic, Facebook groups have unleashed their full potential and have become a place where supporters can cheer on their fellow fundraisers in virtual and socially distanced challenges...