David is Director of Fundraising and Marketing at the campaign for Dignity in Dying – a national membership organisation working to change the law on assisted dying. He also performs the same role at their sister charity, Compassion in Dying, which works to inform and empower people to exercise their rights and choices around end-of-life care. Before that he worked at the Muscular Dystrophy Campaign in a number or fundraising roles, with a focus on individual giving and digital.
When many people think of branding, they jump straight to design, visual identities and logos. But the words we choose to connect people to our cause are equally important...