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David Pearce

Author profile

David is Director of Fundraising and Marketing at the campaign for Dignity in Dying – a national membership organisation working to change the law on assisted dying. He also performs the same role at their sister charity, Compassion in Dying, which works to inform and empower people to exercise their rights and choices around end-of-life care. Before that he worked at the Muscular Dystrophy Campaign in a number or fundraising roles, with a focus on individual giving and digital.

18 October 2016
What do the Met Office, The Fresh Prince of Bel Air and the campaign to legalise assisted dying have in common? They can all be found in Twitter's latest innovation, Twitter moments, which is now available to all users.  Twitter says moments are “the best of Twitter in an instant”. Essentially it’s a new type […]
13 August 2014
During Dignity in Dying’s campaign in support of the Assisted Dying BiIl, one of our tweets really took off, getting over 18,000 retweets. The main driver of this was our use of promoted tweets – organically we got somewhere in the region of 500 retweets, but once we promoted it thousands more engaged with it. […]