Elena is a researcher at the Public Interest Research Centre and has a number of years doing work around values and frames with a variety of organisations. She is the co-author of The Common Cause Handbook and Common Cause for Nature.
Charitable organisations often spend a lot of time considering their ‘asks’ – why the audience should care, what the subject line of the email is, how much they’re asking for. But the science of human motivation suggests that behind these messages may be a whole host of hidden asks that we should start taking into […]
