As a social media officer, Ellana is responsible for creating all of Childline’s organic social content across every channel, reporting on performance, creating platform strategies and working alongside the celebrity team to work with a range of content creators and influencers. Ellana is a lover of plants and nature and spends time after work watering/looking after a collection of 88 houseplants.
As a charity that supports young people, Childline knew TikTok was the place to be. Here is what they’ve learned since launching on the platform...
