Emma Shore is a brand and creative specialist who has worked for some of the world’s largest NGOs including Amnesty International UK and Save the Children. Previous to that, she spent ten years in broadcast television working on high-profile TV programmes such as This Morning on ITV1. She has a reputation for revitalising charity brands with a digital first and social optimisation approach. She led a brand refresh for the disability equality charity Scope in her former role as Director of Brand. She is currently Head of Brand and Marketing at Woodgreen Pets Charity.
In times of financial uncertainty, why would we choose to invest in our brands? In this blog, Emma Shore explains a little more about why branding matters.