Fiona Brydon is Director of communications and digital at Cruse Bereavement Support and provides mentoring for charity communication professionals. She has been leading teams in marketing communications for over 10 years. Prior to joining the charity sector, she worked in theatre, film and television production, latterly at the BBC.
Cruse Bereavement Support has reframed its brand positioning around the idea ‘You’re Not Alone’. Built on the values Kind, Genuine, Inclusive and Ambitious...