Florence is an Engagement Strategist at Don’t Panic. With a background in media and communications planning. She is involved in projects from start to finish: from the creative briefing and concept development, to media planning, activating and optimising paid support all the way through to post campaign analysis.
How do you bring the urgent matter of habitat loss home, to an international audience? Well Don't Panic's campaign for SOS did just that as well as driving real world action...