Skip to main content

Gaby Jeffs

Author profile

Magneto produce powerful award winning films featuring the experiences of real people’s lives. Real stories that engage, inform and change attitudes. Working with leading charities, the public sector and top companies to communicate key messages through moving image.

5 August 2011
In a crowded world, how do we make our voices heard and reach our charity's target audience? I suggest that we do it by returning to the essence of communication – as one person to another – through case study voices. Real experiences grab attention; an authentic human story keeps people watching, absorbing messages and ultimately changing […]