George heads the Integrated Campaigns Practice at Forster Communications. Forster is the social change communications agency, focused on building brands with social purpose. He spearheads much of the agency’s work on age.
It’s inconceivable to think of the under 30s as a single group to reach out to, but it’s all too common to hear “how can we get to the over 60s?” Organisations need to see better engagement with older audiences as necessary and beneficial, not an add-on or a diversion. Older people tend to have […]