Gillian has worked in PR and communictions for over fifteen years, with 10 of those at Forster Communications, the social change PR agency, where she started as in-house PR, was head of creative for three years and is now a board director leading on innovation. She is also a trustee of Sexpression, a UK charity that empowers young people to make decisions about sex and relationships through information and education.
You are not your target audience. It’s obvious, isn’t it? Yet this was the most tweeted slide from my recent talk at the CharityComms content marketing conference. I’m not surprised as it’s easy to forget when you’re thinking about a campaign. We have to remind ourselves regularly that our opinion is not necessarily relevant. To be […]
