Gina Roughan

editorial director, Zone

Gina Roughan manages a 30-strong editorial team across Zone’s key client groups and accounts, including Coca-Cola, Tesco and Bupa Global, Nike Foundation, RPSB and Cancer Research. With a background in journalism and copywriting, Gina specialises in content marketing, social media, integrated digital campaigns and distribution/influencer strategies. Having kicked off her career in magazines, she now has 13 years’ experience in the creation of digital content for leading brands.
 

Five content marketing lessons for charities

By Gina Roughan, Zone
15 April 2015