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Gina Roughan manages a 30-strong editorial team across Zone’s key client groups and accounts, including Coca-Cola, Tesco and Bupa Global, Nike Foundation, RPSB and Cancer Research. With a background in journalism and copywriting, Gina specialises in content marketing, social media, integrated digital campaigns and distribution/influencer strategies. Having kicked off her career in magazines, she now has 13 years’ experience in the creation of digital content for leading brands.