Gina Roughan manages a 30-strong editorial team across Zone’s key client groups and accounts, including Coca-Cola, Tesco and Bupa Global, Nike Foundation, RPSB and Cancer Research. With a background in journalism and copywriting, Gina specialises in content marketing, social media, integrated digital campaigns and distribution/influencer strategies. Having kicked off her career in magazines, she now has 13 years’ experience in the creation of digital content for leading brands.
Many charities have been happy to stick to the simple paradigm of “please give us x, so we can do y”. As a call to action it doesn’t really cut it in today’s digital environment. Those charities might want to take a closer look at what the more successful brands are doing. Speak with a […]