Graeme manages the digital media team at Diabetes UK, working on the charity’s digital strategy, development and content for the web, email and search marketing, video, apps, ebooks and emerging formats. He has worked in charity communications since 1997.
In the summer of 2010 some funding became available for us to develop a Diabetes UK mobile app. Aware that many unnecessary digital products had been born of someone’s boss saying: “we really must do one of those”, we first wanted to make sure there was a need to be met – so we started […]
