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Helen Li

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Helen Li is a project assistant at Behaviour Change. She is also currently completing a master's in social and cultural psychology at the London School of Economics and Political Science (LSE).

5 July 2016
“I’m all for empowerment and education, but the empirical evidence is that it doesn’t work.” – Richard Thaler Thaler, an economist specialising in the science of decision-making, believes that educating people isn’t enough to prompt action and create a change in people’s behaviour. As he points out, evidence shows the relationship between knowledge and informed action is […]