Iddo Goldfarb is the Creative Director at Lark: a branding and creative agency for good. Lark have created award-winning fundraising and awareness campaigns and materials for Dementia UK, Samaritans, Bowel Cancer UK, Beat, Guide Dogs and others. You can follow Lark on Instagram and LinkedIn to find out more about our work.
This blog explores when targeting new supporters might risk losing your existing ones and what to consider in your campaign planning.
