James Armstrong is co-founder of Social Firefly, an organic-first social media agency supporting charities, non-profits and the public sector.
With more than 15 years’ experience in digital communications, James specialises in social strategy, Social SEO and AI search. His background leading digital communications at Sussex Police shaped his expertise in strategic communications, social risk and building trust online, experience he now combines with helping charities create content that performs across social media, traditional search and AI-powered search. He works with organisations including Beat, Centrepoint, Family Fund and One Acre Fund, and regularly speaks on how search, social media and AI are becoming increasingly connected.
Want help turning your social content into a search and AI-search asset? Drop a message to hello@socialfirefly.co.uk or find Social Firefly on LinkedIn, Instagram and TikTok.
