Jayne Whitton is the marketing, communications and insight director at The Children’s Society, having successfully rebranded the organisation in 2013. She has a masters in marketing and has held many senior roles in the not-for-profit sector, most recently as head of marketing at City Hall working for both Ken Livingstone and Boris Johnson.
When The Children’s Society decided to rebrand, we knew it had to be more than just a design project. We needed a driver of change to help more vulnerable young people. Research suggested that investing in a powerful visual identity was crucial to having the greatest possible impact on the lives of this country’s most […]