Jenny Tyler

head of marketing and comms, WEA

Jenny Tyler is the first head of marketing and communications in the WEA’s 114 year history. In the last 12 months since Jenny came to the role, she has overseen a major brand overhaul which has just launched with a phased transition approach – prioritising key brand touch points in stage one.

As an AMBA MBA alumnist, Jenny has worked in many roles over her 10+ years in marketing with proven success in commercial, education, charity and non-profit organisations of varying sizes. Organisations range from Thompson Reuters and UP Projects through to the Busoga Trust and The University of Westminster where she also managed major brand overhaul of the university’s industry think tank – MusicTank. This rebrand successfully contributed to a 42% increase in website visits, a 115% increase in membership sales, and a shortlisting for The Times Higher Education Leadership and Management Awards Knowledge Transfer.

 

Starting from scratch

By Jenny Tyler, WEA
22 January 2018