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Joe Barrell founded Eden Stanley in 2011 and is the company’s executive director. He’s an experienced insight-driven strategist, who has led numerous transformative projects for such charities as Amnesty International, Macmillan Cancer Support,The Children’s Society and UNESCO. He also designed and developed Eden Stanley’s data services, used by numerous UK non-profits to build audience segmentations and track their brands with audiences most relevant to them.

Joe is author of the book Make it Matter, which is widely used by non-profits to guide communications strategy (he is now working on a second edition). In his previous life he served as director of communications at Save the Children from 2005-2010, and as head of communications at Shelter before that. A lifelong campaigner for social justice, Joe currently serves on the board of trustees for the disability charity, Scope.