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Joe Dix

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Joe is a digital marketer with a career working exclusively for NFP organisations. He has a borderline obsession with behavioural psychology and how it can affect, motivate and engage digital audiences.

8 June 2012
Telling you that 800,000 people have read this article is a) a lie… but b) more than likely the reason you’re reading this right now. The reason for this is an evolutionary impulse behavioural economists call “social proof” and it could well be the key to inspiring action in our supporters. Over the past month […]