Jon Ware

Bad strategies fail. It doesn’t matter whether we’re talking about a digital or comms strategy, or something that covers a charity’s entire body of work. They are, invariably, doomed to fail. They fail because they’re vanity documents, crammed with business-speak jargon or meaningless, abstract sentiments that don’t relate back to anything tangible. (“We’ll aim to […]

At Anthony Nolan, we’ve been working to radically improve how we use Facebook – with the help of a dedicated content strategy. In August 2015, we published 45 Facebook posts to our 50,000 followers. Two-thirds of these were what you could call ‘niche’, or transactional posts.  In other words, they were posts that had been […]

Our social media audiences helped us define, refine and deliver our latest campaign #DonatingIsntScary on a shoestring budget. Here's how. Like a lot of charities, we don’t have a huge marketing budget at Anthony Nolan – after all, it’s expensive to get primetime advertising space. That’s why we’ve come to understand that our social media […]

The story in 1974 More than four decades ago, Shirley Nolan's son, Anthony, needed a stem cell transplant in order to have any chance of surviving a rare blood disorder. So she decided to do something incredible. She pushed the doctors to help her do it. She lobbied the government to give her support. Then, […]