Jon Ware has worked in social media and digital communications for charities such as Anthony Nolan and the National Centre for Social Research. He’ll shortly be joining Alzheimer’s Society as digital engagement manager.
Bad strategies fail. It doesn’t matter whether we’re talking about a digital or comms strategy, or something that covers a charity’s entire body of work. They are, invariably, doomed to fail. They fail because they’re vanity documents, crammed with business-speak jargon or meaningless, abstract sentiments that don’t relate back to anything tangible. (“We’ll aim to […]