Skip to main content

Jon Ware

Author profile

Jon Ware has worked in social media and digital communications for charities such as Anthony Nolan and the National Centre for Social Research. He’ll shortly be joining Alzheimer’s Society as digital engagement manager.

20 July 2018
Bad strategies fail. It doesn’t matter whether we’re talking about a digital or comms strategy, or something that covers a charity’s entire body of work. They are, invariably, doomed to fail. They fail because they’re vanity documents, crammed with business-speak jargon or meaningless, abstract sentiments that don’t relate back to anything tangible. (“We’ll aim to […]
22 September 2016
At Anthony Nolan, we’ve been working to radically improve how we use Facebook – with the help of a dedicated content strategy. In August 2015, we published 45 Facebook posts to our 50,000 followers. Two-thirds of these were what you could call ‘niche’, or transactional posts.  In other words, they were posts that had been […]
13 November 2015
Our social media audiences helped us define, refine and deliver our latest campaign #DonatingIsntScary on a shoestring budget. Here's how. Like a lot of charities, we don’t have a huge marketing budget at Anthony Nolan – after all, it’s expensive to get primetime advertising space. That’s why we’ve come to understand that our social media […]
11 June 2015
The story in 1974 More than four decades ago, Shirley Nolan's son, Anthony, needed a stem cell transplant in order to have any chance of surviving a rare blood disorder. So she decided to do something incredible. She pushed the doctors to help her do it. She lobbied the government to give her support. Then, […]